Proudly family-owned and run, Vince La Rocca Eyecare have been caring for the local Frankston community, south of Melbourne on beautiful Port Phillip Bay, for over 30 years.

We’re renowned for our exceptional customer service and care because we love what we do and we take a genuine interest in all of our patients and clients.


When Vince and Andrea first opened the doors in 1986, their mission was simple – to help their patients have the best vision and eye health possible, and to provide the kind of individual, personalised service they knew was missing from most corporate optometry stores. It’s a service they’re famous for.

Over the years, the practice has grown into the vibrant and friendly community hub it is today, where everyone is welcomed by name. A highly-skilled and qualified optical dispenser with over 40 years’ experience, Vince started his career working in corporate optical labs before opening the store with wife Andrea and they’ve never looked back.


Our professional and caring team of dedicated eye health professionals has also grown, with the addition of qualified optometrists, Carol Van and Rebecca Kilfoyle, and experienced optical dispenser Mary Lawrence.

Come in and say hello to Vince, Andrea & the team, and experience the famous La Rocca customer care for yourself.

My family has been going to Vince La Rocca Eyecare for years and we wouldn’t trust anyone else with our eyecare and eyewear needs. The level of professionalism, customer service and attention to detail is simply second to none. And amazingly Vince never forgets a face!! Try him – you’ll be so glad you did.

Chris Bourke